Wednesday, July 21, 2010

Is it possible to have an unwritten opportunity assessment but a written business plan?

Yes, it is possible, but not suggested. You would expect to see the opportunity assessment as part of a business plan. It details how your product or service meshes with the marketplace... for example, does the company offer something that the competition doesn't, does it offer a better product/service, is the marketplace underserved by your product/service.





If you plan to have others invest in the business, they will want to know that the opportunity actually does exist. You'd need to detail how you are certain that it does.

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